National Consulting Marketing Manager

Multiple Locations: Charlotte, NC, USA • Atlanta, GA, USA • Tysons, VA, USA • Dallas, TX, USA • Tampa, FL, USA • Jacksonville, FL, USA • Nashville, TN, USA • Austin, TX, USA • Indianapolis, IN, USA • Oklahoma City, OK, USA • San Antonio, TX, USA • St. Louis, MO, USA • Kansas City, MO, USA • Little Rock, AR, USA • Springfield, MO, USA • Louisville, KY, USA

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Company Profile:

At FORVIS, your career is designed with a purpose. We want our team members to thrive professionally and feel the impact their work yields when serving clients, industries, and local communities. This starts by empowering team members to design a career journey that leverages their skills and fuels their passions.

Creating a best-in-class employee experience is at the heart of our vision for the future. With several industry focus areas, multiple service lines, and locations in five geographical regions across the country to choose from, the opportunities for your career are without limit.

About FORVIS

FORVIS is a Top-10 professional services firm providing assurance, tax, and advisory services, driven by our commitment to using our forward vision to provide rewarding career opportunities and deliver unmatched client experiences. Learn more at FORVIS.com

Design your career with purpose at FORVIS. For more information about our firm locations, visit FORVIS.com. FORVIS, LLP is an equal opportunity/affirmative action employer. Employment selection and related decisions are made without regard to age, race, color, sex, sexual orientation, national origin, religion, genetic information, disability, protected veteran status, or other protected classifications.

It is FORVIS's standard policy not to accept unsolicited referrals or resumes from any source other than directly from candidates.

• FORVIS expressly reserves the right not to consider unsolicited referrals and/or resumes from vendors including and without limitation, search firms, staffing agencies, fee-based referral services, and recruiting agencies.
• FORVIS further reserves the right not to pay a fee to a recruiter or agency unless such recruiter or agency has a signed vendor agreement with FORVIS.
• Any resume or CV submitted to any employee of FORVIS without having a FORVIS vendor agreement in place will be considered the property of FORVIS.

Requisition Number: 2236013

Position Title:

External Description: Description & Requirements

As we continue to expand our national footprint and the global reach of Forvis Mazars, we're seeking a Marketing Manager to drive strategy and execution for the Risk Advisory 2 Practice Unit. This unit includes service lines such as IT Risk & Compliance, Cybersecurity, Loan Review, SOC & HITRUST, Forensics, Valuation, Analytics, and ProBank Education Services, serving both middle market companies and large global organizations.

The Marketing Manager will partner closely with Practice Unit and Service Line leadership, providing a mix of strategic planning, hands-on execution, and project management.

What You Will Do:

  • Plan and manage the development and execution of integrated marketing campaigns for respective practice unit. Integrated campaigns include but are not limited to print, digital, and social media tactical elements.
  • Manage, curate, and plan the distribution of thought leadership (content marketing).
  • Required experience managing others/building and leading a team. Strong servant leader with excellent coaching skills and commitment to developing high-performing teams.
  • Drawing on centralized firm resources, produce webinars targeted at clients and prospects. This includes analyzing webinar attendee reports, distributing results to client service personnel, and monitoring and executing follow-up activities.
  • Plan and execute firm participation in industry trade shows and conferences. This includes sponsorship negotiation; planning onsite events, booth logistics and follow-up activities; and holding attendees accountable to an ROI scorecard.
  • Build relationships with and support marketing priorities of the Service Line Leaders.
  • Bring Digital Marketing best practices and build omni-channel campaigns around those digital channels. This includes a working knowledge of marketing systems, tools and tactics such as CRM, Marketing automation, SEO optimization, pay per click, Google and LinkedIn ads, video, and social media.
  • Provide input and insight into large, complex sales pursuits and written proposals as requested.
  • Conduct business intelligence research and build target pursuit lists.
  • Be the liaison with the web developer to ensure the firm's relevant website content is current and search engines are maximized.
  • Understand and implement the firm's brand and how it translates to all audiences of the firm.
  • Various other marketing duties as assigned.

Minimum Qualifications:

  • Bachelor's degree in English, Marketing, Communications, Business, or a related field
  • 5+ years of experience in marketing communications or content development
  • Experience in a professional services or public accounting firm
  • Proficient in Microsoft Office Suite
  • Experience leveraging AI tools such as ChatGPT and Microsoft Copilot for content creation, data analysis, and process automation

Preferred Qualifications:

  • Prior experience in people management, including leading teams or direct reports

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City: Charlotte

State: North Carolina

Community / Marketing Title: National Consulting Marketing Manager

Location_formattedLocationLong: Charlotte, North Carolina US

CountryEEOText_Description:

With a legacy spanning more than 100 years, Forvis Mazars is committed to providing a different perspective and an unmatched client experience that feels right, personal and natural. We respect and reflect the range of perspectives, knowledge and local understanding of our people and clients. We take the time to listen to deliver consistent audit and assurance, tax, advisory and consulting services worldwide.

We nurture a deep understanding of our clients’ industries, delivering greater insight, deeper specialization and tailored solutions through people who listen to understand, are responsive and consult with purpose to deliver value.

About Forvis Mazars, LLP

Forvis Mazars, LLP is an independent member of Forvis Mazars Global, a leading global professional services network. Ranked among the largest public accounting firms in the United States, the firm’s 7,000 dedicated team members provide an Unmatched Client Experience® through the delivery of assurance, tax, and consulting services for clients in all 50 states and internationally through the global network. Visit forvismazars.us to learn more.

Forvis Mazars, LLP is an equal opportunity/affirmative action employer. Employment selection and related decisions are made without regard to age, race, color, sex, sexual orientation, national origin, religion, genetic information, disability, protected veteran status, gender identity, or other protected classifications.
It is Forvis Mazars, LLP standard policy not to accept unsolicited referrals or resumes from any source other than directly from candidates.

Forvis Mazars, LLP expressly reserves the right not to consider unsolicited referrals and/or resumes from vendors including and without limitation, search firms, staffing agencies, fee-based referral services, and recruiting agencies.
Forvis Mazars, LLP further reserves the right not to pay a fee to a recruiter or agency unless such recruiter or agency has a signed vendor agreement with Forvis Mazars, LLP.Any resume or CV submitted to any employee of Forvis Mazars, LLP without having a Forvis Mazars, LLP vendor agreement in place will be considered the property of Forvis Mazars, LLP.