National Industry Marketing Leader | Real Estate

Company Profile:

At FORVIS, your career is designed with a purpose. We want our team members to thrive professionally and feel the impact their work yields when serving clients, industries, and local communities. This starts by empowering team members to design a career journey that leverages their skills and fuels their passions.

Creating a best-in-class employee experience is at the heart of our vision for the future. With several industry focus areas, multiple service lines, and locations in five geographical regions across the country to choose from, the opportunities for your career are without limit.

About FORVIS

FORVIS is a Top-10 professional services firm providing assurance, tax, and advisory services, driven by our commitment to using our forward vision to provide rewarding career opportunities and deliver unmatched client experiences. Learn more at FORVIS.com

Design your career with purpose at FORVIS. For more information about our firm locations, visit FORVIS.com. FORVIS, LLP is an equal opportunity/affirmative action employer. Employment selection and related decisions are made without regard to age, race, color, sex, sexual orientation, national origin, religion, genetic information, disability, protected veteran status, or other protected classifications.

It is FORVIS's standard policy not to accept unsolicited referrals or resumes from any source other than directly from candidates.

• FORVIS expressly reserves the right not to consider unsolicited referrals and/or resumes from vendors including and without limitation, search firms, staffing agencies, fee-based referral services, and recruiting agencies.
• FORVIS further reserves the right not to pay a fee to a recruiter or agency unless such recruiter or agency has a signed vendor agreement with FORVIS.
• Any resume or CV submitted to any employee of FORVIS without having a FORVIS vendor agreement in place will be considered the property of FORVIS.

Requisition Number: 2234537

Position Title:

External Description: Description & Requirements

Forvis Mazars is seeking a manager to join the National Marketing team. This team member will lead, manage, and support marketing initiatives for the Real Estate practice, with an understanding of multi-family housing and hospitality industries. Prior marketing experience in professional services (Big Four or national firms) working with Real Estate is preferred.

In this position, the National Industry Marketing Leader (NIML) will collaborate with the National Industry Leader (NIL) for Real Estate, committee leaders, and marketing and business development (MBD) professionals throughout the firm, as well as work with the National Marketing team.

The NIML serves as the project manager in many aspects of marketing and business development, including strategic planning, competitor research, leading national Real Estate association relationships and involvement, developing and managing the national marketing budget for the practice, conference planning and participation, strategic client and prospect pursuits planning, and driving thought leadership through multiple platforms, including trade associations and publications, social media, email marketing, webinars, and videos.

This position is responsible for providing a blend of strategic marketing planning and execution, as well as project management support, to drive the overall national strategic plan objectives, help support product launches with insight to our Innovation team, services, and growth initiatives, implement campaigns and strategies to drive revenue growth, and manage the overall national marketing approach for the Real Estate practice. This individual will also work with internal team members to promote a collaborative culture, elevate the firm's brand, and deliver an Unmatched Client Experience®.

How you will contribute:

• Responsible for the development and execution of the national strategic plan to support and track growth goals
• Develop & manage national marketing budget to support growth initiatives
• Proactive, strategic collaboration with NIL, committee, and MBD team to identify marketing campaign ideas and deliverables to support business priorities
• Lead and nurture national association relationships to help promote the firm's brand and thought leadership opportunities
• Lead internal and external conference planning and logistics
• Pursue and manage sponsorship, speaking, conference, and event opportunities delivering a strong brand and client experience that increases exposure with target audience and drives leads to BD team
• Manage the development of thought leadership, website and social media content, collateral, webinars, video, and proposal marketing content
• Develop and execute internal/external communications plan for the practice
• Work with Strategic Pursuits team on proposal responses and pursuit deliverables and participate in impact pursuit calls
• Actively participate in internal marketing team meetings to promote collaboration and best-practice sharing
• Collaborate with marketing teams to drive education and coordinate the rollout of major projects

We are looking for people who have Forward Vision and:

• Professional demeanor, positive attitude and a desire to succeed
• Strong working knowledge of current marketing practices, project management skills, organized to meet deadlines, and lead multiple ongoing projects
• Commitment to professional development and lifelong learning
• Self-starter with excellent work ethic, confident, shares ideas freely, proactive thinker
• High standards for quality and efficiency
• Strong interpersonal skills to quickly build working relationships with internal clients in a collaborative, matrix environment
• Excellent written and verbal communication skills with the ability to effectively convey complex information and in a clear, concise way
• Gain an understanding of Forvis Mazars' DNA and Unmatched Client Experience®

Minimum Qualifications:

• Bachelor's Degree in related field
• 5 years or more of relevant marketing experience
• A solid foundation of applicable B2B marketing or professional services firm knowledge
• The ability to travel to support conferences and work outside of normal working hours as needed
  
• Proficiency with Microsoft 365 and other database tools
  

Preferred Qualifications:

• 7 years or more of relevant marketing experience
• Big Four or national firm marketing experience or professional services real estate marketing experience

#LI-ATL, #LI-OAK, #LI-IND, #LI-CLTSP, #LI-DFW

#LI-AF1

Illinois Wage Transparency

Pursuant to Illinois' Equal Pay Act, the salary range displayed is for the Illinois market. The salary for this role will be based on the experience, education, and skill set of the individual for the position. Non-exempt/hourly positions will be eligible for time and half pay for employees that work over 40 hours in a workweek. Benefits are eligibility-based and could include group health plan benefits, 401(K), bonuses, profit-sharing contributions, flexible time off, and parental leave. For more information on benefits, please visit https://resourcecenter.forvismazars.us/. Forvis Mazars reserves the right to make changes to the salary range based on business needs.

IL Minimum Salary (USD)

$ 81800

IL Maximum Salary (USD)

$ 146000

City: Dallas

State: Texas

Community / Marketing Title: National Industry Marketing Leader | Real Estate

Location_formattedLocationLong: Dallas, Texas US

CountryEEOText_Description:

With a legacy spanning more than 100 years, Forvis Mazars is committed to providing a different perspective and an unmatched client experience that feels right, personal and natural. We respect and reflect the range of perspectives, knowledge and local understanding of our people and clients. We take the time to listen to deliver consistent audit and assurance, tax, advisory and consulting services worldwide.

We nurture a deep understanding of our clients’ industries, delivering greater insight, deeper specialization and tailored solutions through people who listen to understand, are responsive and consult with purpose to deliver value.

About Forvis Mazars, LLP

Forvis Mazars, LLP is an independent member of Forvis Mazars Global, a leading global professional services network. Ranked among the largest public accounting firms in the United States, the firm’s 7,000 dedicated team members provide an Unmatched Client Experience® through the delivery of assurance, tax, and consulting services for clients in all 50 states and internationally through the global network. Visit forvismazars.us to learn more.

Forvis Mazars, LLP is an equal opportunity/affirmative action employer. Employment selection and related decisions are made without regard to age, race, color, sex, sexual orientation, national origin, religion, genetic information, disability, protected veteran status, gender identity, or other protected classifications.
It is Forvis Mazars, LLP standard policy not to accept unsolicited referrals or resumes from any source other than directly from candidates.

Forvis Mazars, LLP expressly reserves the right not to consider unsolicited referrals and/or resumes from vendors including and without limitation, search firms, staffing agencies, fee-based referral services, and recruiting agencies.
Forvis Mazars, LLP further reserves the right not to pay a fee to a recruiter or agency unless such recruiter or agency has a signed vendor agreement with Forvis Mazars, LLP.Any resume or CV submitted to any employee of Forvis Mazars, LLP without having a Forvis Mazars, LLP vendor agreement in place will be considered the property of Forvis Mazars, LLP.