National Consulting Marketing Content Lead

Company Profile:

At FORVIS, your career is designed with a purpose. We want our team members to thrive professionally and feel the impact their work yields when serving clients, industries, and local communities. This starts by empowering team members to design a career journey that leverages their skills and fuels their passions.

Creating a best-in-class employee experience is at the heart of our vision for the future. With several industry focus areas, multiple service lines, and locations in five geographical regions across the country to choose from, the opportunities for your career are without limit.

About FORVIS

FORVIS is a Top-10 professional services firm providing assurance, tax, and advisory services, driven by our commitment to using our forward vision to provide rewarding career opportunities and deliver unmatched client experiences. Learn more at FORVIS.com

Design your career with purpose at FORVIS. For more information about our firm locations, visit FORVIS.com. FORVIS, LLP is an equal opportunity/affirmative action employer. Employment selection and related decisions are made without regard to age, race, color, sex, sexual orientation, national origin, religion, genetic information, disability, protected veteran status, or other protected classifications.

It is FORVIS's standard policy not to accept unsolicited referrals or resumes from any source other than directly from candidates.

• FORVIS expressly reserves the right not to consider unsolicited referrals and/or resumes from vendors including and without limitation, search firms, staffing agencies, fee-based referral services, and recruiting agencies.
• FORVIS further reserves the right not to pay a fee to a recruiter or agency unless such recruiter or agency has a signed vendor agreement with FORVIS.
• Any resume or CV submitted to any employee of FORVIS without having a FORVIS vendor agreement in place will be considered the property of FORVIS.

Requisition Number: 2235007

Position Title:

External Description: Description & Requirements

The National Consulting Marketing Content Lead - Large Global Firms (Marketing Content Lead) plays a crucial role in supporting content marketing and business development efforts for the Risk Advisory Consulting Practice (RAS-1) and the F1000 Segment. Responsibilities include developing a strategic content plan, collaborating with senior leadership to produce thought leadership pieces (such as articles, white papers, blog posts, social media content, and presentations), and overseeing the editorial calendar.

This role also involves conducting research and analysis, assisting with go-to-market initiatives (such as RFPs, solution sheets, case studies, and pitchbooks), and creating content for various platforms, including social media, videos, podcasts, and conferences. Additionally, the Marketing Content Lead tracks market trends, generates unique insights, and manages the end-to-end content development process, coordinating reviews and edits with multiple stakeholders.

This individual will work closely with the RAS-1 / F1000 Consulting Marketing Senior Manager, the RAS-1 / F1000 Consulting Marketing Leader, the RAS-1 / F1000 Consulting Graphic Designer, the Financial Services National Industry Marketing Leader (NIML), and other Consulting Marketing Leaders across the F1000 segment. Together, they aim to drive revenue growth through strategic marketing and business development initiatives while strengthening brand recognition through an education-focused approach

How you will contribute:

• Content Strategy & Distribution: Develop and execute content across digital marketing channels to enhance brand visibility, amplify reach, and generate leads. Leverage the firm's project management system and owned platforms for effective distribution
• Internal Communication Materials: Regularly update and maintain pitchbook materials, ensuring alignment with relevant consulting and industry practices.
• RFP Management: Oversee the Request for Proposal (RFP) process, crafting content that adheres to brand integrity standards. Identify winning themes and positioning strategies while collaborating with subject matter experts to develop compelling responses.
• Alliance Partnership Projects: Lead the planning and execution of deliverables for external alliance partnerships across consulting, assurance, and tax. Responsibilities include managing annual surveys and content programs, coordinating stakeholder teams, facilitating meetings, identifying prospects, setting milestones, tracking progress, and providing performance analytics.
• Market Research & Competitive Insights: Conduct regular monthly and annual market research on industry trends, hot topics, and competitor activities to inform strategic decision-making.
• Data-Driven Content Strategy: Utilize firm CRM and Opportunity Pipeline dashboards to guide content development for strategic pursuits, ensuring a data-informed approach.
• Benchmarking & ROI Reporting: Establish consistent benchmarking methods and ROI analysis for practice unit and segment content to support strategic planning and budgeting.
• Analytics & Strategic Planning Support: Provide research and analytical support for the annual strategic planning process, assisting marketing team members with completion.
• Team Collaboration & Engagement: Participate actively in marketing team meetings-both virtual and in-person-to foster collaboration and alignment.
• Additional Marketing Responsibilities: Take on various other marketing duties as assigned, contributing to broader business development goal

We are looking for people who have Forward Vision and:

• Strong working knowledge of modern marketing practices
• Proficiency in Microsoft Office Suite products
• Demonstrated go-to-market writing, communication, and story-telling skills - ranging from long-form thought leadership to social media posts to client presentations
• Ability to manage multiple projects at once, recommend prioritization, timelines, and processes to ensure the service delivery team meets all success criteria
• Positive attitude & team-oriented self-starter with excellent work ethic
• Ability to meet deadlines & deliver results
• High standards for following brand messaging and style guidelines
• Excellent organizational & time management skills, with the ability to plan, execute, & evaluate multiple ongoing projects
• Strong interpersonal skills to quickly build working relationships with internal clients
• Strong executive presence & coachability
• Presentation and/or proposal experience preferred
• Proven ability to adapt quickly to a fast-paced environment and support multiple high priority work streams
• Excellent communication skills (both oral and written) with a demonstrated ability to communicate complex ideas clearly and concisely
• Self-motivated and accountable. Thrives in a team environment in addition to working alone with minimal direction
• Willing to travel as needed

Minimum Qualifications:

• Bachelor's degree in English, Marketing, Communication, or related field.
• 3-5+ years of experience in marketing communications, proposals or marketing content

Preferred Qualifications:

• Previous experience in consulting, professional services or top 50 public accounting firm preferred
• Financial services industry experience a plus

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City: Charlotte

State: North Carolina

Community / Marketing Title: National Consulting Marketing Content Lead

Location_formattedLocationLong: Charlotte, North Carolina US

CountryEEOText_Description:

With a legacy spanning more than 100 years, Forvis Mazars is committed to providing a different perspective and an unmatched client experience that feels right, personal and natural. We respect and reflect the range of perspectives, knowledge and local understanding of our people and clients. We take the time to listen to deliver consistent audit and assurance, tax, advisory and consulting services worldwide.

We nurture a deep understanding of our clients’ industries, delivering greater insight, deeper specialization and tailored solutions through people who listen to understand, are responsive and consult with purpose to deliver value.

About Forvis Mazars, LLP

Forvis Mazars, LLP is an independent member of Forvis Mazars Global, a leading global professional services network. Ranked among the largest public accounting firms in the United States, the firm’s 7,000 dedicated team members provide an Unmatched Client Experience® through the delivery of assurance, tax, and consulting services for clients in all 50 states and internationally through the global network. Visit forvismazars.us to learn more.

Forvis Mazars, LLP is an equal opportunity/affirmative action employer. Employment selection and related decisions are made without regard to age, race, color, sex, sexual orientation, national origin, religion, genetic information, disability, protected veteran status, gender identity, or other protected classifications.
It is Forvis Mazars, LLP standard policy not to accept unsolicited referrals or resumes from any source other than directly from candidates.

Forvis Mazars, LLP expressly reserves the right not to consider unsolicited referrals and/or resumes from vendors including and without limitation, search firms, staffing agencies, fee-based referral services, and recruiting agencies.
Forvis Mazars, LLP further reserves the right not to pay a fee to a recruiter or agency unless such recruiter or agency has a signed vendor agreement with Forvis Mazars, LLP.Any resume or CV submitted to any employee of Forvis Mazars, LLP without having a Forvis Mazars, LLP vendor agreement in place will be considered the property of Forvis Mazars, LLP.